PRIVACY POLICY

This Privacy Policy describes how marcelkael.com (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”.

Device Information

  • Examples: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

  • Source of collection: Collected automatically using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a business purpose: shared with our processor Shopify.

Order Information

  • Examples: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

  • Purpose of collection: to provide products or services to you to fulfill our contract, process your payment, arrange for shipping, provide invoices and/or confirmations, communicate with you, screen for potential fraud, and when in line with your preferences, provide you with marketing information.

  • Source of collection: collected directly from you.

Customer Support Information

  • Purpose of collection: to provide customer support.

  • Source of collection: collected directly from you.

Age of Consent

By using this Site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and have given us your consent to allow any of your minor dependents to use this Site.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

  • We may also share your Personal Information to comply with laws, respond to subpoenas, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how customers use the Site. Learn more: Google Privacy Policy. You can opt out here: Google Analytics Opt-out.

  • We may share information about your use of the Site, purchases, or ads with partners using cookies or other technologies.

You can opt out of targeted advertising:

Using Personal Information

We use your Personal Information to:

  • Provide products and services

  • Process payments

  • Ship and fulfill orders

  • Communicate with you

  • Send updates, marketing, and offers (if you’ve consented)

Lawful Basis (GDPR – EEA Residents)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent

  • The performance of a contract

  • Compliance with legal obligations

  • To protect your vital interests

  • For legitimate business interests

Retention

We retain your Personal Information for as long as necessary to provide our services and comply with legal obligations, unless you request deletion.

Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or otherwise significant effect on customers.
Our processor Shopify may use limited automated decision-making to prevent fraud (e.g., temporary denylist of IP addresses or credit cards).

GDPR Rights (EEA Residents)

If you live in the EEA, you have the right to access, correct, update, or erase your Personal Information, and to port your data.
Shopify GDPR details: GDPR Whitepaper.

CCPA Rights (California Residents)

If you live in California, you have the right to:

  • Know what data we hold

  • Request deletion

  • Correct or update data

  • Port your data to another provider
    You may also appoint an authorized agent to act on your behalf.

🍪 Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use cookies to make your browsing experience better, remember preferences, and run analytics.

We use the following cookies:

Cookies Necessary for the Functioning of the Store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and Analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.

Cookie Lifespan

  • Session cookies last until you stop browsing.

  • Persistent cookies last between 30 minutes and 2 years.

Managing Cookies
You can block or manage cookies in your browser settings. Learn more: All About Cookies.
Blocking cookies may impact site functionality.

Do Not Track

Our Site does not alter data practices when detecting a “Do Not Track” browser signal, due to the lack of consistent industry standards.

Changes

We may update this Privacy Policy from time to time (for legal, operational, or regulatory reasons). Please check back for updates.

Contact

For more information, questions, or complaints, please contact us at:

info@marcelkael.com
Marcel Kael
Sutthauser Str. 206
49080 Osnabrück
Germany